Sunday, April 28, 2024

A Tour Around Planet Ronaldo

THE LIFE AND UNIVERSE OF CR7 IS A MIX OF HARD WORK, AMBITION, MOTIVATION AND ACHIEVEMENTS. BUT ALSO OF STRATOSPHERIC REVENUES, CONTROVERSIES, CURIOSITY AND BRANDS QUEUING TO HAVE HIM AS THEIR AMBASSADOR. RONALDO KNOWS THAT IN A COUPLE OF YEARS HE WILL HAVE TO HAND OVER THE TITLE TO ANOTHER PLAYER, BUT HE DOES NOT GIVE UP THE FIGHT AND DOES HIS BEST TO REMAIN ON TOP OF THE GAME. HE WANTS REACH SEVEN GOLD BALLS IN HIS SHELF AND TO SEVEN CHILDREN IN HIS LAP. HE KEEPS TRAINING…

“I want to conquer seven gold balls and to have seven children”.

This ambitious goal set by football player Cristiano Reinaldo, aged 32, seems megalomaniac, but it is not. The name and image of Cristiano Ronaldo, which increasingly falls under the planetary acronym CR7, are two faces of a powerful marketing machine making hundreds of millions euros relentlessly every year in assorted businesses.

The CR7 brand drags a legion of hundreds of millions of faithful and attentive followers in the social media. The name Ronaldo generates curiosity, passion and hate all over the world. First and foremost, the acronym CR7 stirs the adrenaline on the stadium stands when he dribbles opponents and scores goals. And what goals! 616 goals scored already throughout his career, most of them with a great deal of mastery, strength and stratospheric speed.

Outside the four lines, the private life of Cristiano, and of his family for the sake of it, could be the object of an appealing reality show, full of ordeals and controversy. It contains all ingredients for success: from the tax evasion accusations by the Spanish government to the alleged existence of offshore accounts, millionaire spending with cars, holiday and luxury shopping, but also discrete assistance to people in need, controversy around the life of his mother and brothers, a pint here and there of supposed sex scandals and also his children, most of them born by resorting to surrogacy via mothers whose names remain unknown. Amidst the turmoil of sensationalist news, the birth under normal circumstances of a daughter from a known mother fed pages and pages of newspapers, illustrated miles of magazine pages and made the headlights in a television news services around the world.

RONALDO DOES NOT WANT TO BE JUST “THAT MACHINE”

Ronaldo is just a dreamer, born poor in the Island of Madeira with the gift to play football, a skill he improved with a great deal of work. He deprived himself from normal kids’ games at the end of this childhood and he abstained from a number of pleasures as a teenager in order to reach the top. The planetary star – who knows and struggles every year to maintain the status of best player in the world – is known for being the first to arrive for training and the last to leave. And that’s why he often regrets the fact that he often considered just a machine: inside and outside the field.

In his private life, after some affairs, he would find in the Argentinian Georgina Rodriguez, aged 23, the stereotype of woman he was looking for. In less than a year the life of the best player in the world changed radically. And it would be ultimately with her that he chose to have a child, born recently and whom he called Alana Martina. After having conquered the world with his sports capacities, Ronaldo found humanity and became more mature and a family father. As he grows up his family becomes increasingly this star´s safe haven in bad and good moments.

For seven years, CR7 relied on the exclusive presence of Cristiano Junior in every occasion but suddenly, in less than a year, four new elements joined the family. Georgina is since September 2016 his girlfriend and whom this football player tenderly calls “Gio” or “Bebecita” (“little baby” in English). In June the clan received, directly from a surrogate mother, the twins Mateo and Eva now joined by Alana Martina, “Gio’s” baby who became famous even before she was born in the morning of November 12.

To close the cycle and to fulfil his wish Ronaldo just needs three more children to reach his personal goal of seven descendants. Focused as he is, this objective will be perfectly tangible for this 32 year old boy from Madeira.

Personal Awards

Cristiano Ronaldo CR7
  • Bravo Award – 2004
  • English Championship top scorer – 2007/2008
  • Champions League top scorer – 2007/2008, 2012/2013, 2013/2014, 2014/2015, 2015/2016 e 2016/2017
  • Golden Shoe – 2007/2008, 2010/2011, 2013/2014 e 2014/2015
  • France Football Ballon d’Or – 2008, 2013, 2014, 2016 e 2017
  • La Liga top scorer – 2010/2011, 2013/2014 e 2014/15
  • MVP (Most Valuable Player) – 2012/2013
  • La Liga best player – 2013/14
  • UEFA best player in Europe – 2013/2014, 2015/2016 e 2016/2017
  • National Football Team top scorer (79 goals)
  • Real Madrid top scorer (412 goals)
  • European Cup top scorer (103 goals)
  • Champions League top scorer (111 goals)

If the objective of being the father of seven seems easy to reach for Ronaldo, the goal of reaching seven gold balls (he has five so far) does depend on him but rather on his work, motivation and also on the votes of the members of the jury of FIFA (The International Football Federation). His sporting and financial goals are impressive and the numbers involved beyond imagination for most people. After having left the Portuguese club Sporting Clube de Portugal (SCP) and moving upon payment of a 15 million euros fee (the most expensive at the time paid for an 18 year-old player) to Manchester United, Cristiano Ronaldo amassed and increased his fortune exponentially since then.

CR7 expanded horizons and became transversal to all continents. We just need to make a simple test: search the name Cristiano Ronaldo on the Google platform to be surprised by the first figure that come up – 50.300.000 text and image entries on this player. The numbers involved do not cease to surprise us. CR7 has 121 million followers on Facebook (the team he represents, Real de Madrid, has only 103.5 million followers). More than 49 million follow what he publishes on Twitter. 85 million people watch the pictures and texts he posts on his personal and professional pages on Instagram. Around 650 thousand followers of this star have already subscribed his YouTube channel where he has 10 million views on average.

According to data compiled by the renowned Forbes magazine, between July 2015 and July 2016 alone Cristiano Ronaldo image featured in 255 brand promotions and translated in that short period of time in a valuation of 155 million euros for these brands. The salary of this player leaves any common mortal on the verge of apoplexy. Ronaldo renewed his contract with Real de Madrid until 2021 and managed to make sure he will receive 23.4 million euros a year, something like 1.9 million euros per month, around 480 thousand euros per week, 69 thousand euros a day, 2875 euros per hour, 48 euros per minute, and just out of curiosity 0.80 euros per second. As he believes he will be playing until the age of 40, that is, until 2025, the numbers do not stop here….

In less than 14 years the boy with spots in the face and blond strands who stood out in a friendly game with Manchester United – a game for the occasion of the opening of the new Alvalade stadium in Lisbon, and which the resident club Sporting won for 3 – 1 – became a leading figure in the world of football and also a fashion and lifestyle icon. Even if the dream of putting his football shoes aside only at the age of 40 does not happen for physical reasons, investments made by this player in recent years with the support of his agent’s team, Jorge Mendes, the mentor of Gestifute and Polaris Sports, would be enough to ensure him a golden pension and even an steady income for his, for now, four children. Amidst contracts with world brands, a hotel chain created in partnership with Grupo Pestana, two discotheques where he has a share, fashion businesses, applications for mobile phones and games or management of social media, the CR7 portfolio is a lucrative octopus and his personal wealth broadly in excess of 210 million euros.

The “Goal Rich List” estimated that in 2015 the fortune of Cristiano Ronaldo had already ensured him the post of wealthiest football player. One year after Forbes magazine announced that CR7 had been the best paid sportsman in 2016, with a total of 77 million euros among salaries, bonuses and 28 million euros in advertising and image rights. Long gone are the times when Ronaldo made 1500 euros per month playing for the Lisbon club Sporting Club de Portugal , taking a substantial amount from his salary to send to his relatives in Madeira island. In less than two years Cristiano, aged 20 only and living in English soil, was making two million euros per year and had a five year contract in his hand.

As he began standing out in the English Premier League, being compared with his idol David Beckham, Ronaldo began also working his image and creating his own brand. His media coverage was huge and advertising contracts kept appearing thus feeding his bank account substantially. When he arrived at Santiago Bernabeu stadium in 2009 this player’s merchandising was worth as much as the contract he had just signed with the Madrid sports club upon payment of a 94 million euros fee by Real Madrid, the biggest ever at the time in the world of football.

Besides being the sales champion of Real Madrid shirts, Ronaldo signed a number of advertising contracts and became the face of brands like Nike, which pays him 11 million euros per year, Altice (former-MEO) which renders him an annual cheque of three million euros, Herbalife, Clear Paris Shampoo, Sacoor Brothers, Poker Stars, Tag Heuer, XTrade or the Abbot laboratory or even Toyota, Emirates, Castrol, Samsung, Soccerade, Emporio Armani, Konami, the now extinct Banco Espirito Santo, KFC, Tag Heuer or Linic.

Aside from lending his image to other people’s brands, Cristiano Ronaldo decided to invest also in the world of fashion and technology. He launched CR7 Underwear socks and boxers, created the CR7 shirts, launched a perfume to his liking named Legacy, a line of CR7 Denim and had a model of Long John sports pants designed just for him. Cristiano Ronaldo reads everything that is written about him and is well are of the fact that Forbes published an academic study that puts him at number eight among the world’s wealthiest sportsmen, one step close to become the seventh, his lucky number. And we may be almost sure he will strive to get there.

AN ENTREPRENEUR WITH THE “MIDAS TOUCH”

Cristiano Ronaldo is not only clever in terms of tactics and game strategy. The winger of Real Madrid knows that the good rating of his image in the advertising market will not be there forever and that’s why he has does his best to ensure a smooth future for himself. He recently launched two hotels in partnership with the Portuguese Grupo Pestana — one in Lisbon and another in Madeira, the island where he was born – and he plans to open a hotel in Madrid and another in New York.

In his hometown he opened a CR7 Museum, paid for the placement of a statue with his image and the regional government baptised the airport of the Island with his name, something unprecedented in Portugal for a living public figure.

Ronaldo is grateful for the homages but does not rest on insignias or ordinances. And that is why he is investing more and more – and in a diversified manner – in leisure businesses. He has a share in discotheques like Seven in the Algarve or Place, in Lisbon; he invested also in technological applications for smartphones by the brand Mobitto, VMS Communications and BranditNext, a multimedia company offering software, design and video services.

CULTIVATING THE BODY AND LEADING A HEALTHY LIFESTYLE… BUT AT HIGH SPEED

Cristiano Ronaldo shows his muscles in the social media, cultivated to a great extend thanks to intensive training. This player is obsessed by good physical shape and an orderly life without vices like cigarettes, alcohol or drugs, without excessive nights out and doing his best as sleep and eating habits.

That is why, at the age of 32 he does not fear the downward curve of most professional football players who, at the ages of 34 and 35 years, end up putting the football shoes aside and abandon the sports fields. Just look at the body of Ronaldo to see that he is still an athlete with high potential. He submits himself regularly to strength training, muscle gain, quick force and power training and he is at the height of his physical capacity.

Furthermore, Cristiano Ronaldo does not hide the toys he likes to pamper himself with and the fact that one of his main passions are high power cars. And when it comes to choosing one he will go for beautiful, fast and rare cars. In 2017 alone the Portuguese player accumulated 20 racing cars in his garage and has one for every taste and occasion. His last acquisition was a powerful and rare Bugatti Chiron that costed him 2.54 million euros.

João Bernard Garcia

Partilhe este artigo:

- Advertisement -
- Advertisement -

Artigos recentes | Recent articles

AMO and H/Advisors – A short history

It all started 22 years ago on Madison Avenue. Three of the world’s most senior financial PR professionals met to discuss a ground-breaking alliance, that would change the shape of the communications industry.

A conversation with Henry Kissinger

Over two days in late April 2023, The Economist spent over eight hours in conversation with Dr Kissinger. Just weeks before his 100th birthday, the former secretary of state and national security adviser laid out his concerns about the risks of great power conflict and offered solutions for how to avoid it. This is a transcript of the conversation, lightly edited for clarity.

The world on the wrong path

A new geopolitical and economic order is being written through the emergence of China as an economic, military and diplomatic superpower and threatening the status of the United States. We are heading towards a multipolar world in which the search for strategic autonomy is changing the dynamics of international trade for the worse. Nothing will be more determinant to the world’s destiny over forthcoming years than the relationship between Beijing and Washington. Europe risks being a mere bystander.

Mais na Prémio

More at Prémio

- Advertisement -