Teresa Figueira, President of the Portuguese Association of Consulting Companies in Communication and Public Relations (APECOM)
We are living times of disruption, that’s nothing new. Disruption in the manner how we communicate, work, move, consume, relate with each other, how...
Miguel Barros, President of the Portuguese Association of Advertising, Communication and Marketing Agencies (APAP)
Advertising will reflect and respond to new consumer concerns and needs, which are expected to change, some in context, others structurally.
What follows, after this period of...
TO TRULY ACHIEVE A FULL, CLEAR, EFFICIENT AND OBJECTIVE DIGITAL COMMUNICATION. HENCE, WE NEED TO GO BEYOND THE MERE STRATEGY OF PRESENCE AND COMMUNICATION ON SOCIAL MEDIA. WE HAVE TO ESTABLISH A SOLID
ADEGA MAYOR OPENS UP THE SENSES AND PRESENTS TO THE MARKET THE TWO LATEST VINTAGES FROM TWO OF ITS BRAND ICONS, ADEGA MAYOR RESERVA DO COMENDADOR AND ADEGA MAYOR GRANDE RESERVA PAI CHÃO. FOR THE FOURTH CONSECUTIVE YEAR, THEY...
GOOD OR BAD ADVERTISING, RENOVA’S CAMPAIGN TO PROMOTE THE NEW RANGE OF PRODUCTS RENOVA MAGIC WAS LAUNCHED IN FRANCE AND TRAVELLED THE WORLD. WHO HASN’T HEARD YET OF THE TOILET PAPER THAT OPERATES “MAGIC IN YOUR BODY”?
A capable of offering...
THE LIFE AND UNIVERSE OF CR7 IS A MIX OF HARD WORK, AMBITION, MOTIVATION AND ACHIEVEMENTS. BUT ALSO OF STRATOSPHERIC REVENUES, CONTROVERSIES, CURIOSITY AND BRANDS QUEUING TO HAVE HIM AS THEIR AMBASSADOR. RONALDO KNOWS THAT IN A COUPLE OF...
It all started 22 years ago on Madison Avenue. Three of the world’s most senior financial PR professionals met to discuss a ground-breaking alliance, that would change the shape of the communications industry.
Over two days in late April 2023, The Economist spent over eight hours in conversation with Dr Kissinger. Just weeks before his 100th birthday, the former secretary of state and national security adviser laid out his concerns about the risks of great power conflict and offered solutions for how to avoid it. This is a transcript of the conversation, lightly edited for clarity.
A new geopolitical and economic order is being written through the emergence of China as an economic, military and diplomatic superpower and threatening the status of the United States. We are heading towards a multipolar world in which the search for strategic autonomy is changing the dynamics of international trade for the worse. Nothing will be more determinant to the world’s destiny over forthcoming years than the relationship between Beijing and Washington. Europe risks being a mere bystander.
