Sunday, May 19, 2024
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Buying Portuguese is paramount, now more than ever

Vítor Silva

When entering a large retail outlet, Portuguese consumers immediately face a panoply of international products, particularly from the agri-food sector, often with prices below those ‘made in Portugal’ (a price difference that has to do in most cases with the large scale of large international producers compared to small national producers). From fruit to vegetables through meat and dairy products, foreign products stand out in large retail outlets (in some more than others, true to be said), taking up large part of the room available on the shelves and, in many cases and, displayed in places with greater visibility. And in most cases the consumer doesn’t even know the origin of the product he is buying, given that not even the number 560 at the beginning of the bar code is a guarantee that the product is in fact of Portuguese origin. Thus, only the option of offering Portuguese products in large retail outlets ensures that consumers bring home food grown or produced in Portugal.

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